Pittsburgh Emerging Arts Leaders Network

Connecting emerging arts managers with skill-building and leadership development resources.

Tag Archives: networking

Social Media for Non-Profits is Just Social Media

ImagePhoto courtesy of Flickr user Alnarcisi33

Podcamp Pittsburgh is a free social, new media un-conference that just completed its seventh year this past weekend.  With local social media experts and celebs creating the content, no two years are ever the same.

This was my second year attending Podcamp Pittsburgh.  Despite the fact that waking up early on rainy Saturday AND Sunday is not my ideal fall weekend, I found it to be an incredibly valuable use of my time last year, and with the speed at which things change in the social space, I knew there was new information to be learned this year.  In addition to learning a great deal about strategies and new tools in social media, it’s an incredible opportunity to meet the social media gurus of Pittsburgh, often people I’ve followed and “known” virtually for some time.  Putting faces to Twitter handles is always fun!

Because this conference isn’t arts specific or non-profit specific, I always find it interesting to take in the information wearing my different hats: as a social media manager for a non-profit arts organization, as a partner in a small for-profit business, and as an individual who is active online.  Some might argue that these hats are very different and thus require very different information.  For example, I attended a session entitled “Social Media for Nonprofits” and there were other sessions on the schedule called “How Crowdsourcing Can Drive Nonprofit Engagement” and “Using Social Media to Meet Immediate Nonprofit Needs.”  After much thought, I am going against that grain and saying that I truly believe that social media for non-profits is just social media.  Sure, programs, goals, and audiences are different, but that’s true from one non-profit to another and one for-profit to another.  This doesn’t change the approach to social media strategy and usage.  I believe this so much that I’m even considering proposing a session to that effect next year—stay tuned.

To that end, I’ve chosen a couple of gems to share that I learned in non non-profit specific sessions that I believe to be applicable to all social media users, no matter what hat they wear:

Communicate value to your audience.  Share information that is important to your audience.  If you share valuable content, you establish yourself as an expert and the go to resource for information in your field.  If you struggle with generating valuable content to share, you should not be jumping on every new media platform that arises.

Show up.  Having a profile on a social media platform that never gets updated is almost worse than not having a profile at all.  Keep your information up to date and stay consistent.  If you don’t have time to update 10 different platforms, pick the ones that suit your goals and your audience best and forget the rest.

Engage.  Be responsive to people that engage with you through comments on your posts.  Like and comment on neighboring businesses and organizations.  Don’t dump and run. (This was one of my favorite sound bites of the weekend from health coach and rainbow maker Emily Levenson.)

In true new media un-conference fashion, the sessions were streamed live throughout the weekend for folks to watch from home and they will all be available online within the next few weeks for anyone to check out.

How do you use social media?  Do you think it’s different for non-profits than everyone else?

Sam Laffey is the Marketing Associate at Pittsburgh Glass Center and a partner at Porter Loves Photography.  She is always looking for groovy patterns, cute puppy dogs and all things green.  She can be found on a myriad of social media platforms, including Twitter @samlaffey.



Creative Conversation: Cultivating Diversity

Does anyone else think we’re a little crazy for broaching this topic?

Cause it’s tough–real tough. One, you have to define what diversity means. Two, you have to have an honest conversation about it in order to reach any conclusions, but do so without being insensitive. Three, you have to create a safe space to allow this conversation to happen. Four, you have to be willing to look at what you and your organization are (and are not) doing to cultivate diversity. And five, it’s a real hot button issue, especially in Pittsburgh.

Tall order, isn’t it? But with our lineup of panelists and facilitator, we know we’re gonna make this creative conversation successfully happen. And we hope that you’re going to be there to share in the experience with us!

So join us on Monday, October 22 from 7-9 pm at the Union Project (801 N. Negley Avenue) for drinks, light food, and stimulating conversation.

Facilitating the evening will be K. Chase Patterson, President and CEO of Corporate Diversity Associates LLC a consulting firm that specializes in corporate training and talent acquisition services.

He’ll be leading the audience and our panelists–Joseph Hall, Alyssa Herzog Melby, Alecia Shipman, and Bee Schindler (read the full bios here)–through the following questions and more:

  • How do we define diversity as arts professionals?
  • How can arts organizations cultivate diverse audiences?
  • How do we break down traditional barriers and stereotypes found in the arts?
  • How do the challenges of fostering diversity change based on the art form, the size, and the history of organizations?
  • What role can arts education and audience engagement play in fostering diversity in the arts?

Intrigued yet? But maybe you’re worried about how the event will be handled and whether or not you’ll feel comfortable asking questions? Don’t worry. Here’s the agenda for the night–and there’s plenty of opportunities to let down your guard and help us ask and talk about these tough questions:

7:00-7:30 Drinks, light refreshments, networking
*Everything always gets easier to talk about after a drink*
7:30-8:15 Panel discussion
8:15-8:30 Break for reflection (audience members will be invited to submit questions via note cards)
8:30-9:00 Audience and panel conversation
So what are you waiting for? This whole event is FREE, but we do ask that you take one minute to register today. Because we need to know how many drinks to buy, and you surely wouldn’t want us running out, would you? Thought not.
In all seriousness, though, this is one conversation that you’re not going to want to miss!  And to get us started, feel free to leave a comment on the blog or facebook about how you define and/or cultivate diversity.

Join for a drink…or drink to join?

Join your fellow arts leaders for drinks and conversation at Round Corner Cantina on Monday, June 11 from 5:30-7:30 pm! Talk summer goals and projects, end of fiscal year wrap-up, or make a new friend.

Or, if you’re interested in joining the Pittsburgh Emerging Arts Leaders Steering Committee (deadline June 15th–visit our post about it for more info), this is a great opportunity  grab a drink and talk to current members about their experiences with the group.

Round Corner Cantina: 3720 Butler St., Pittsburgh, PA 15201

The Art of Small Talk, or How to Begin Networking

It never fails. After almost any public event that I attend with my spouse, he always says, “You’re so good at talking with strangers. I wish I could do that, but I can’t.” And every time I tell him a secret that I’m about to share with you all: I wasn’t born with a special talent to talk with strangers. I have worked—and worked extremely hard—at acquiring this skill, the “art of small talk.”

It’s hard for me to recall at what point in my life it became clear that the art of small talk was a skill I thought worthy of possessing. Perhaps it started as early as age 10 when I read a book (are you ready for a really shameful confession?) entitled How to be Popular with Boys that I found at a garage sale. This book—clearly from the non-women’s lib side of the 1970s—makes me now cringe. It did not help me to be as popular as the title proclaimed, but I do remember taking away a few key points that emphasized making eye contact and asking people questions about themselves. Or perhaps my investment in learning small talk occurred in college when I was a theatre major, and it was hammered into our brains that theatre is largely “who you know.” And the only way you get to know someone was by talking with them (and yes, this was before the rise of online messaging where people were still required to talk face to face.) Or perhaps it came from somewhere else entirely.

Wherever it stemmed from, it has been something that I have worked tirelessly on because I firmly believe that small talk is the beginning of networking. It doesn’t always work the greatest. I can recall plenty of times I have left a function going, “Why did I ask that? Why didn’t I ask them about this?” and replaying the scene over and over in my mind. But when it does work right, small talk leads to big ideas.

So while I am not the expert, I would like to humbly offer up what I have learned about the art of small talk and how you, too, can practice it.

  1. Know your audience: If you have the time, do a little research on the function you are attending, who is hosting it, and the people who will likely be there. But even if you don’t, get to know your audience from the moment you enter the room. In this case, judge a book by its cover.
  2. Make a good first impression: as you are judging other books’ covers, so others are judging yours. Walk tall, look people in the eye, and a firm (but not death-grip) handshake exudes confidence, even when you feel as nervous as a clam (and oh, how many times I have faked confidence!).
  3. Ask questions and find points of connection: People like to talk about themselves. 99% of the time, this is true. So ask questions and start simple. My favorites include: Where do you work? What do you do in your job? Are you from the area? How did you get into your current position? Have you been here before? Etc. etc. etc.
  4. Break down assumptions: Remember when I said “judge a book by its cover?”  Once the ice has been broken through conversation, then try to actively break down the assumptions you have made and others have made of you because everyone is so much more than their surface appearance. For instance, because I work for a classical dance company and therefore dress more conservatively on a day to day basis, people may assume that I like to shop at the Banana Republic (hate both things—shopping and the Banana Republic) or that I am uptight and straight-laced.  I like to try and bring up in conversation at some point that I have 2 tattoos and used to play the tuba. People never seem to expect either of those things.
  5. Read body language: perhaps I have an advantage here being a theatre major, but it’s really important to learn how to read people’s body language. I’m not talking as in-depth as Lie to Me tactics, but watch and observe. How does the person react when you are talking? Is the person nervously fidgeting and possibly more afraid of this situation than you are? Is the person actively engaged with listening to you, or are there eyes darting elsewhere? How does the person act when they are talking? Do they respond better to some questions than to others? What are they telling you about their comfort level in space (are they constantly shifting away from you if you inadvertently step closer to hear them better?) and with the content of the conversation? I am much more willing than others to talk about things other than work, but some people are very much focused at networking events on “talking shop.” So based on the feedback you are getting from their body language, re-adjust how you are interacting to help put the other person at ease and hope the conversation grows.
  6. And of course, to help facilitate this all even further, go to events that serve alcohol. Everyone has an easier time talking with a wine glass/pint of beer/cocktail in their hand!

What other advice can you give about how to begin and facilitate small talk at networking events?

Alyssa Herzog Melby is the Director of Education and Community Engagement at Pittsburgh Ballet Theatre among many other things, including mom, wife, friend, gardener, cook, artist, cloth-diaper enthusiast, sewer, drinker of homemade brews, reader of great books, and, as aforementioned, a proud former tuba player. All opinions expressed herein are hers alone and not those of PBT.

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